How To Read A Price Tag

After the holiday season ended during my time at Sears NY, the merchandising manager approached me about switching from cashier to in-store signage associate. It paid 80 cents more per hour and didn't involve selling Sears cards. Jackpot. Store signage includes promotional signs and price tags. I'd come to the store early in the morning … Continue reading How To Read A Price Tag

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Identity Crisis, Part 3: The Two Faces of Sears

In Judann Pollack's AdAge article, "Dear Sears, It's Time To Hang Up Your Toughskins", she reminisces about Sears' halcyon days in the 1970s and suggests that the brand lost its relevance when the "Softer Side of Sears" ad campaign began. (Although she says it began in 1983, it was really 1993.) The "softer side" is … Continue reading Identity Crisis, Part 3: The Two Faces of Sears