In Judann Pollack's AdAge article, "Dear Sears, It's Time To Hang Up Your Toughskins", she reminisces about Sears' halcyon days in the 1970s and suggests that the brand lost its relevance when the "Softer Side of Sears" ad campaign began. (Although she says it began in 1983, it was really 1993.) The "softer side" is … Continue reading Identity Crisis, Part 3: The Two Faces of Sears
It seemed like a good opportunity to tell the story of the department store's decline from a first-hand perspective. The "damage" in the title could refer to these stores' financial damage, but it mostly refers to the customers.