Identity Crisis, Part 3: The Two Faces of Sears

In Judann Pollack's AdAge article, "Dear Sears, It's Time To Hang Up Your Toughskins", she reminisces about Sears' halcyon days in the 1970s and suggests that the brand lost its relevance when the "Softer Side of Sears" ad campaign began. (Although she says it began in 1983, it was really 1993.) The "softer side" is … Continue reading Identity Crisis, Part 3: The Two Faces of Sears

Advertisements

The Department Store Identity Crisis, Part 1

Internet retailers are taking a significant amount of department stores' business, but that's not the whole story. Department stores need to take a hard look at themselves too.