How To Use Coupons

The coupon is one of the all-time best marketing strategies. It brings customers into a store, attracts them to certain products, saves them some money, then inspires them to spend the money the coupon saved them (or more) on other merchandise. Customers feel like they got away with something. Everyone wins. That is, everyone wins … Continue reading How To Use Coupons

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The Department Store Identity Crisis, Part 1

Internet retailers are taking a significant amount of department stores' business, but that's not the whole story. Department stores need to take a hard look at themselves too.