How To Use Coupons

The coupon is one of the all-time best marketing strategies. It brings customers into a store, attracts them to certain products, saves them some money, then inspires them to spend the money the coupon saved them (or more) on other merchandise. Customers feel like they got away with something. Everyone wins. That is, everyone wins … Continue reading How To Use Coupons

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Identity Crisis, Part 2: Macy’s Class Struggle

One of the best thing about working at Macy's was its flexibility. I could swap shifts or pick up extras through the internal website. The Handbags department always had open shifts. Fifteen minutes into my first experience there, I learned why. I'll call her Lana. She was the department manager. She was a tall, impeccably … Continue reading Identity Crisis, Part 2: Macy’s Class Struggle