When I first read that J.C. Penney was going to sell appliances, I thought it was another example of brand confusion. No one associates Penney's with appliances. That's what Sears is for, right? Nope. I've been proven wrong. J.C. Penney (JCPenney, if you're nasty) stopped selling appliances in 1983, but it reintroduced them to 500 stores last … Continue reading Identity Crisis, Part 4: J.C. Penney’s Schadenfreude
One of the best thing about working at Macy's was its flexibility. I could swap shifts or pick up extras through the internal website. The Handbags department always had open shifts. Fifteen minutes into my first experience there, I learned why. I'll call her Lana. She was the department manager. She was a tall, impeccably … Continue reading Identity Crisis, Part 2: Macy’s Class Struggle
Internet retailers are taking a significant amount of department stores' business, but that's not the whole story. Department stores need to take a hard look at themselves too.