After the holiday season ended during my time at Sears NY, the merchandising manager approached me about switching from cashier to in-store signage associate. It paid 80 cents more per hour and didn't involve selling Sears cards. Jackpot. Store signage includes promotional signs and price tags. I'd come to the store early in the morning … Continue reading How To Read A Price Tag
When I first read that J.C. Penney was going to sell appliances, I thought it was another example of brand confusion. No one associates Penney's with appliances. That's what Sears is for, right? Nope. I've been proven wrong. J.C. Penney (JCPenney, if you're nasty) stopped selling appliances in 1983, but it reintroduced them to 500 stores last … Continue reading Identity Crisis, Part 4: J.C. Penney’s Schadenfreude
Internet retailers are taking a significant amount of department stores' business, but that's not the whole story. Department stores need to take a hard look at themselves too.
Thing is, store managers do not want their cashiers to stand behind the registers and wait for customers to come. Like everyone else, they want to get the most out of their minimum wage, so cashiers have additional duties which require leaving the register.